A good day on the water starts with a little forethought, planning, and preparation.

june sitting in boat
At least that’s what June told us: 
Be thoughtful so you can let the joy take over.
June, Block Island, 1980

Our story starts with June, the real-life matriarch of our family and our inspiration for junedays.

June’s world was defined by adventure and finding herself outdoors.
June & Nicole, Duck Cove, NB, 1969
Our founder, Nicole, sought to create a family of products that could live up to June’s legacy, helping anyone feel prepared and at peace on their own adventures. That perfect feeling — when everything clicks — is what we call a “juneday."
Nicole, Lake Winnipesaukee, 2022

We hope you’ll create your own great experiences, building stories alongside our goods and accessories.

We designed them to be kinder on the planet and to inspire your next, perfect day.

Our Approach

Socially Conscious & Sustainable

More than just the environment, our ethos focuses on creating a resilient ecosystem of people and products with a shared mission.

Strong Systems

We embrace progress over perfection, thinking in systems from our practices to our products.

products and packaging
our vendors
100% recyclable shippers
Reusable mesh packaging
Outer cartons made with up to 75% post recycled materials
We are committed to improving junedays' sustainable packaging efforts
Create reusable, multi-purpose products that last


We’re partnering with 1% for the Planet, pledging 1% of our sales to the preservation & restoration of the natural environment. This initiative understands that profit and loss are directly linked to the earth’s health, and are concerned with the social and environmental impacts of industry.


junedays is committed to assessing some of the ways we can reduce our carbon footprint as we make new products & ship them to people. We think of this as how we calculate our emissions in our first year.


We are working towards B Corp accreditation looking at how we can reconnect with ourselves and restore our balance with nature. We have a vision of zero-waste, all while prioritizing connection to our customers and the planet.

At junedays, we are committed to providing our customers with the highest quality products. We have carefully selected vendors for their high standards of quality, reliability, and ethical business practices. In addition, we vet all our vendors to ensure that they share junedays' commitment to eliminate single use, decrease their carbon footprint, and share our commitment to sustainability. Govino expresses it best “Reuse is the greatest form of sustainability.”

Our Values

We have a clear set of internal values that we use at junedays to help guide our decisions.

We advocate for nature
We leave things better than we found them
We are good stewards with what we have
We care for others
We never stop learning
When we see a problem, we seek to be the solution
We lead by example
We are stewards of history

Our Pillars


We’re committed to education around sun safety and supporting research and innovation around skin cancer, America’s most common cancer.


We believe every person should feel comfortable on the water. That’s why we’re committed to education and resources about water safety.


We’re advocates for water conservation. As a pillar of our own family, we strive to be stewards of the water to leave the planet a better place than we found it.